Mongoose Research

Home
Posts by Date

National Texting Competition

June 24, 2009

OMG.. another sign of the times.



Winner took home $50,000 - says she sends over 400 texts a day.

Posted by David Marshall at 8:43 AM in Signs of the times | Permalink | Comments (0) | TrackBack (0)

Texting Is Preferred Communication Method for College Students

June 18, 2009
Ball State University recently surveyed 300 college students.  The study found text messaging is their favored form of telecommunication.  This mean texting is more popular than e-mail, instant messaging and calling. The research also found that 99.7 percent of students have a mobile communications device.

Full article:

Posted by David Marshall at 8:25 AM in Signs of the times | Permalink | Comments (0) | TrackBack (0)

mobile: more wristwatch than computer

June 8, 2009

We are helping a client prepare their mobile communications plan.  That is - what messages will we text to what students / parents.. and when.  In preparation for that meeting - I came across this article and feel it is very appropriate for all of us.  We have to remember to treat people like humans as opposed to "users".  The mobile phone is a very personal device "more wristwatch than computer".. not respecting it may "put off" prospective students.  Respecting it, adding value, and generating authentic excitement will deliver the best results.

an excerpt from the link below:

Mobile is a game changer. Its transient physical properties make it so. It is the only digital screen that isn't essentially a termination point. Mobile is NOT something you go to - unlike a TV, which is normally turned on to watch something, and then turned off. It is also unlike a desktop computer, which is stationary and still, ultimately task-oriented. Even a laptop is fundamentally different - when was the last time you honked at someone because they were on a laptop? Mobile devices are inherently personal, more wristwatch than computer. Failing to address the implied behavioral differences of mobile devices reduces the platform to a direct marketing receptacle...

full story:
http://community.neighborhoodamerica.com/blogs/blogpost/3ff86d18-fc2c-4b12-bc9e-299cd606b988

Posted by David Marshall at 8:17 AM in Mobile Marketing | Permalink | Comments (0) | TrackBack (0)