Mongoose Research

"Mobile Updates" are recommended to prospective students and parents who are interested in St. Mary's. The targeted text messages are sent via the Mongoose Mobile Platform. They allow prospective students and their families to receive important updates about admission deadlines and events directly to their mobile phones!

The updates are sent as text messages directly to student and parent mobile phones.  The mobile phone is a very personal device.  For that reason, it is important that the updates are relevant, valuable and important to the recipient.

For example:
If a student has applied or is considering applying for admission, they'll want to sign-up for updates on important dates and deadlines. If they are interested in visiting the campus, attending an admission event on campus or in their hometown, they'll sign up for special events notices.

St. Mary's University is the first University to launch an m-Recruitment platform.  I had the honor of working with Suzanne Petrusch, VP Enrollment Management at St. Mary's.  Suzanne and her team were invaluable in helping with the user experience and launch of the Mongoose Mobile Platform. Coincidentally or not - I worked with Suzanne in the late 90s and early 2000s while she was at the University of Dayton.  My company then - LiquidMatrix - launched the first e-Recruitment platform.

Students and parents can sign-up for mobile updates via text or on the Admission Web site.

 (screenshot of "mobile updates" offered on St. Mary's Admission site)

See the system in action:
http://www.stmarytx.edu/admission/

Mobile Updates FAQs:
http://www.stmarytx.edu/admission/mobileupdates/