Mobile Updates Drive Event Turnout
November 24, 2009
Results: 67% of attendees at key event were active mobile update subscribers.
St. Mary's University recently held "Sleeping Bag Weekend". Historically, the event is a key indicator of likelihood to enroll. Mobile Updates were sent to bolster attendance / awareness. Two examples of the messages below.
Sent a week in advance:
Sent less than a day in advance:
Imagine you are a prospective student - packing/preparing for an event. New text message: it's the institution reminding you not to forget your toothbrush! Now that's a positive brand experience! Great work, StMarysU!
Results: 67% of attendees at key event were active mobile update subscribers.
