Mongoose Research

In June 2009, Nielsen reported on the myths and realities of teen media trends in a study titled "How Teens Use Media".  The graph above shows how texting is the medium of choice for teens aged 13-17.  "Text Messages" is the orange line and "Mobile Phone Calls" is blue.  They would much prefer to send a text rather than a voice call.

The average U.S. mobile teen now sends or receives an average of 2,899 text-messages per month compared to 191 calls. The average number of texts has gone up 566% in just two years.  And this data is almost a year old! 

The Mongoose Mobile^(tm) Platform allows your institution to leverage this existing behavior with targeted text messages.