SEO Likes Happiness
June 29, 2011
Google has revamped how the rate and rank pages. No longer are 'frequency of updates', 'number of keywords', or amount of 'good' content' the best way to receive a higher ranking. Google's new algarythem is now about creating a brand that people will love and share and reward and trust. They now measure user 'happiness' both with evaluators who go to your site as well as analytic metrics that indicate 'happiness' this includes:
- time on site / page- bounce rate- browse rate
- Click through rate from search results (non-spammy domain name is best)
- diversity and quantity of traffic
Google wants their searchers to be happier.
So be sure to measure, track and improve your analytics for better SEO results.
For a clear view of this changing landscape in real human words, check out our friends at SEOMOZ.
