Yesterday, St. Mary's University sent out a text campaign inviting students to Sleeping Bag Weekend (a key recruiting event). Many students responded 'thank you' or asked simple questions. The student below engaged in a conversation about the admissions process, transcripts, application and transportation to sleeping bag weekend. After all his questions were answered, he replied "..all of this texting helps a lot..".
So nice to hear positive student reactions!
I've included a screen shot (with personal information hidden) of a section of the conversation.