Mongoose Research

Congrats Gardner-Webb on your new admissions-first mobile site and implementation of targeted texting. The site makes it easy for prospective students to:

• find their academic program of choice
• answer their most common questions
• request more information
• receive turn-by-turn directions to various locations on campus

These tasks would be extremely laborious for a prospective student using a mobile phone with their desktop site.

Special thanks to Annie Freeman and the entire GWU team!

Visit the site: http://ug.gardner-webb.edu

Click to view full screenshots:

Good work, Marty!

Admissions-First Mobile Strategy

Topics discussed during the LIVE broadcast include:

• Text messaging
• Admissions-first mobile strategy
• Admissions-first mobile content
• Branding
• Dos and Don’ts
• Case studies
• ROI

… and much more

View the episode.

DO:

• Use lists and bullet points vs. long copy
• Keep content up-to-date / test links weekly
• Use 10 or fewer links
• Use larger buttons
• Encourage communication
  • Link phone numbers, Email
  • Enroll in text messaging for admissions
• Include most desired content
•  Academic Programs
• Cost/Financial Aid
• Events
• Campus and Parking Map

DONT:

For a complete sumary of best practices please view our whitepaper.

For the last few years, colleges and universities have focused mobile websites on the current campus community – rather than prospective students.  This has created a large set of unmet needs and poor experiences with prospective students. 

This paper reveals leading strategies and techniques for mobile communications resulting in effective recruitment results.

Authors: Bob Johnson, PHD, Dave Marshall

View the white paper.