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Congrats Gardner-Webb University

June 25, 2012

Congrats Gardner-Webb on your new admissions-first mobile site and implementation of targeted texting. The site makes it easy for prospective students to:

  • find their academic program of choice
  • answer their most common questions
  • request more information
  • receive turn-by-turn directions to various locations on campus

These tasks would be extremely laborious for a prospective student using a mobile phone with their desktop site.

Special thanks to Annie Freeman and the entire GWU team!

Visit the site: http://ug.gardner-webb.edu

Click to view full screenshots:

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Marty on Admissions Live

June 22, 2012

Good work, Marty!

Admissions-First Mobile Strategy

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Topics discussed during the LIVE broadcast include:

  • Text messaging
  • Admissions-first mobile strategy
  • Admissions-first mobile content
  • Branding
  • Dos and Don’ts
  • Case studies
  • ROI

… and much more

View the episode.

Mobile Sites | DO's and DONT's

June 12, 2012

DO:

  • Use lists and bullet points vs. long copy
  • Keep content up-to-date / test links weekly
  • Use 10 or fewer links
  • Use larger buttons
  • Encourage communication
    • Link phone numbers, Email
    • Enroll in text messaging for admissions
  • Include most desired content
  •  Academic Programs
  • Cost/Financial Aid
  • Events
  • Campus and Parking Map

 

DONT:

  • Mix info for different audiences on the same page
  • Breakdown academic programs by school
  • Let creative elements get in the way of top tasks
  • Offer laborious request info forms
  • Offer ANY un-necessary content (messages from deans)
  • Link to a PDF of a campus map
  • Always link to full site for critical content

 

For a complete sumary of best practices please view our whitepaper.

White Paper: Mobile Communications in Higher Education

June 6, 2012

For the last few years, colleges and universities have focused mobile websites on the current campus community – rather than prospective students.  This has created a large set of unmet needs and poor experiences with prospective students. 

This paper reveals leading strategies and techniques for mobile communications resulting in effective recruitment results.

Authors: Bob Johnson, PHD, Dave Marshall

View the white paper.