As QR codes near the tipping point, I thought I woud share some tips to make them more visually interesting and effective.
1) Track everything. Always use a tinyURLs when using QR Codes. You want to know which codes are being scanned, how often, and when. When doing a large direct mail project (like student search) use a unique code for each recipient.
2) Give instructions. QR codes will be scanned at a higher rate if you include simple instructions. Make sure that you use clear and simple language to explain:
a. What a QR code is.
b. What they can get from scanning it.
c. What to do with it.
d. Where they could get a scanner application.
Something simple like:
Point your phone camera at the graphic and start experiencing the College.
Need a barcode reader application? Text Tag to 46676 .
3) Not too small. While there is no official rule on the size of QR Codes, the code does need to be read from a person using their mobile phone. This means that if you are creating a billboard, your QR code will need to be quite large in order to be read from the side walk. If you create one for television, you may want to test it on different sized televisions from the normal location you would view your television, i.e. the couch.
When creating one for print, you want to make sure that the QR code prints out large enough to not become blurry. Many smart phones do not have excellent cameras. So keeping the QR Code at least 2" x 2" is advisable.
4) Reward is everything. Anyone can create QR codes. They are free. The key is the reward - the experience after a student scans the code. Make SURE the content is built specifically for mobile. Make sure the student is rewarded for their interest. A less than stellar experience will lead to a negative brand perception. A positive / rewarding experience will cause a positive brand experience and increase the likeyhood they will become futher emersed in your brand.
5) Be creative. The code does not need to be boring. Many people do not know that you can:
- add color
- soften round corners
- add artwork, designs, or logos
The code can have an error rate of less than 30%. So start with a standard code, and manipulate it as you please, then test. You will find there is a bit of trial and error. The following codes were used as examples from Mashable.com:
