Mongoose Research

In March 2009, I posted "prospective students do not tweet".

July 2010, The Chronicle confirms: Admission Officials' Tweets Fall on Deaf Ears

Abe Gruber, director of marketing at Bloomfield College, found in a recent study that while 40 percent of college admissions offices are active on Twitter, only 15 percent of prospective students expressed interest using in Twitter to learn about colleges.

Mr. Gruber surveyed 200 prospective freshmen and 70 admissions offices in his study.

“Twitter scores high for the admissions officers, but not for students,” said Mr. Gruber.

High school students are not tweeting.. but they sure are texting.

From our highly creative friends at Paskill Stapleton & Lord.  For more information on Paskill Stapleton & Lord, please visit: http://www.psandl.com/ 

More from the High School Student Lifestyle Survey... This one was surprising to me.  96.2% of the student responders do not use Twitter.  Seems to be more of an adult thing.  This question created a real buzz around school. I walked the halls the morning of the survey and even two periods later students up and down the halls were still making fun of the word "twitter".. expressions like:

"What was that question with Twitter all about?" 
"What the &#%! is Twitter?"
"Hahaha Twitter..."

Twitter does not appear to be a sexy option to Undergraduate Enrollment Managers. Status updates and news feeds on Facebook are leading the way captivating prospective students.  That said, Bob Johnson did a good piece on graduate schools testing the waters with Twitter.

If you are interested, the complete Twitter demographics.