(Our) knowledge is (your) power.

We eat, sleep, and breathe texting for higher education. Here are insights and best practices you can put into action on your campus.

Metrics that matter when texting students

“How do I know if my texting campaigns are working?” Continued

Managing texting preferences in an enterprise environment

Texting has taken higher education by storm and is now the most effective way to communicate with today’s students. Of course, as with the introduction of any new technology, it’s important to be ... Continued

What’s a good response rate?

When it comes to our clients, they’re obsessed with analytics. “What’s a good response rate when texting?” is actually one of the most frequently asked questions we receive. And it’s justified as ... Continued

Seven rules of engagement - Mongoose style

Higher education is more competitive than ever.  For many campuses to succeed, they must be nimble and outsmart competitors to attract potential students (and to keep the attention of current ... Continued

[Free Template] Text Messaging Policy for Your Campus

There’s no question about it: Text messaging is the most effective way to reach students. But does that mean you should dive in head first - and text students about this, that, and the other thing? Continued

Impact of texting on enrollment

The bottom line: There’s a clear correlation between admissions reps who are texting students and those who are meeting - and exceeding - their territory expectations. Continued

The student communication crisis

We've all heard it. Students do not answer phone calls or listen to voicemail. Many do not even have voicemail set-up. They also sparingly use email. It is hard to blame them. A college bound high ... Continued

[ Case Study ] Texting & yield at Presbyterian College

Suzanne Petrusch, VP Enrollment and Marketing at Presbyterian College, began texting prospective students in 2009. Over the last eight years, a lot has changed; not only from a technology perspective ... Continued

Legalities of texting students

(and why it’s awesome to be a non-profit) Continued

Stop. Using. Periods. | Maximizing your text messaging response rate

Why you should (almost) always end student texts with “?” Continued

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